Irwin Stein – Start-ups, Are You Buying Investors Online?

This episode of The New Path to Small Business Finance Podcast breaks down Irwin Stein’s article “Start-ups, are you buying investors online?” Stein traces crowdfunding back to the 1975 reforms that first let ordinary retail investors make their own decisions, and he argues that raising money online is fundamentally a numbers game. Founders who succeed treat investor acquisition like any other marketing spend, buying investors through cost-effective, targeted campaigns the same way mutual funds and discount brokers reached millions of small investors decades ago. Read the original article by Irwin Stein here.